New Perfumes and Fragrances for 2010 and beyond
This page shows new perfume and fragrance launches. Perfumes recently released in stores are shown just below, or you can jump to upcoming fragrances for 2010 or beyond.
This page includes new perfumes posted through 22 July 2010. To see more recent news, scroll through the posts in the New Fragrances topic.
Fragrances will be removed from this page once they have been on the market for several months.
New perfumes (now in stores):
4711 Acqua Colonia Blood Orange & Basil, Rhubarb & Clary Sage
Acca Kappa Blue Lavender
Acqua di Parma Blu Mediterraneo Bergamotto di Calabria
Adidas Fresh Escape
Akon Konvict
American Beauty Beloved Purple Blossom
Amouage Library Collection Opus 1, Opus 2, Opus 3
Anna Sui Rock Me! Summer of Love
Annayake Annayake Pour Elle Light
Annick Goutal Ninfeo Mio
Aquolina Pink Sugar Sensual
Atelier Cologne Oolang Infini, Bois Blonds, Trefle Pur, Orange Sanguine & Grand Neroli
Avon Far Away Dreams :: Pur Blanca Blossom and Bali Bliss :: True Force
Avril Lavigne Forbidden Rose
Azzaro Aqua Verde
Baby Phat Dare Me
Balenciaga Balenciaga Paris
Bath & Body Works Forever Sunshine :: Noir, Citron, Oak and Ocean
Benefit Garden of Good & Eva, Lookin’ to Rock Rita and So Hooked on Carmella
Benetton Verde, Blu, Rosso, Giallo
Biotherm Eau de Paradis :: Force Homme
Bois 1920 Le Voluttuose Kimono Rose, La Vaniglia and Notturno Fiorentino
Bond no. 9 Andy Warhol Montauk :: Harrods Rose
Bruce Willis Bruce Willis Eau de Parfum
Burberry Burberry Sport for men & Burberry Sport for women
Burberry Burberry Summer 2010
Cacharel Amor Amor Delight
Calvin Klein CK One Summer 2010
Calvin Klein Eternity Aqua for men :: Eternity Summer 2010, CK IN2U Heat 2010
Calypso Bellini
Canturi Canturi Eau de Parfum
Carolina Herrera 212 Ice 2010 :: CH Garden Party
Cartier Eau de Cartier Essence d’Orange
Chanel Chance Eau Tendre
Charriol Tourmaline
Chloe Eaux de Fleurs Lavender, Capucine and Neroli
Chopard Brilliant Wish
Christian Dior Escale aux Marquises
Cinq Mondes Jardins de Carthage
Clarins Eau des Jardins
Clean Summer Linen :: Outdoor Shower Fresh
Coach Poppy
Comme des Garçons + Undercover (Jun Takahashi) Holygrace and Holygrapie
Comme des Garçons Wonderwood
Costamor Beachwood, Sugarwood, Dulcess & Tabacca
Creed Aventus
David Beckham Instinct Ice
David & Victoria Beckham Intimately Beckham Yours Him & Her
Davidoff Champion :: Cool Water Ice Fresh
Dawn Spencer Hurwitz Bancha :: Songbird
Demeter Frangipani :: Frozen Pond :: Sanrio collection
Diesel Fuel for Life Summer 2010
Diptyque Vetyverio
Donna Karan Cashmere Mist Liquid Nude :: DKNY Woman Summer 2010
DS & Durga Shake Shake Senora, Petitgrain Sur Fleur & Pomelo Blossom
DSquared2 He Wood Ocean Wet Wood & She Wood Crystal Creek Wood
Eau d’Italie Au Lac
Ebba Miss Marisa Marine
Elizabeth Arden 5th Avenue Gold :: Green Tea Lavender
Elizabeth Taylor Violet Eyes
Emilio Pucci Miss Pucci
Esprit Imagine
Estee Lauder Pleasures Bloom
Etat Libre d’Orange Tilda Swinton Like This
Eva Longoria Eva by Eva Longoria
Express Honor for Men
Fragonard Marché aux Fleurs, Bleu Riviera and Riviera Riviera
Fragonard Premier Péché
Fresh Eat, Pray, Love
Ghost Captivating
Giorgio Armani Acqua di Gioia
Givenchy Eaudemoiselle de Givenchy :: Harvest Collection 2009 (for 2010)
Givenchy Summer Vibrations
G Nejman Emir
Grès Cabotine Green Summer and Cabotine Moonflower
Grès Caline Blooming Moments and Caline Tender Moments
Gucci Gucci by Gucci Sport Pour Homme :: Guilty
Guerlain Aqua Allegoria Flora Nymphea :: Aqua Allegoria Bouquet Numéro 1 :: Homme L’Eau
Guerlain Cologne du Parfumeur :: Tonka Impériale
Heeley Oranges And Lemons Say The Bells Of St. Clement’s
Hermès Eau Claire des Merveilles :: Voyage d’Hermès
Histoires de Parfums 1889 Moulin Rouge :: Tuberose Trilogy
Honoré des Prés We Love New York: Vamp à NY, I Love Les Carottes, Love Coco
Hugo Boss Boss Bottled Night
Humiecki & Graef Bosque
il Profumo Nuda
Issey Miyake A Scent by Issey Miyake Florale
Jacomo Art Collection, Jacomo de Jacomo Deep Blue
Jennifer Aniston The Debut Fragrance (formerly Lolavie)
Jessica Simpson Fancy Nights
John Richmond John Richmond for Men
John Varvatos Artisan Black
Jo Malone Cologne Intense
Joop! Homme Hot Contact & Go Hot Contact
Jo Wood Tula and Langa
Juicy Couture Peace, Love & Juicy Couture
Kate Moss Wild Meadow
Kat Von D Adora
Keiko Mecheri Mulholland, Taormine, Les Nuits d’Izu and Tarifa
Kenzo Flower La Cologne
Kenzo Homme Eau de Toilette Boisée / Woody
Kenzo Kenzoki Splash, Fizz, Mmm & Shh
Kim Kardashian Kim Kardashian
Kylie Minogue Pink Sparkle
Laboratorio Olfattivo Alambar, Alkemi, Cozumel and Daimiris
Lacoste Essential Sport
Lancome Aroma Blue :: Ô d’Azur :: Trésor In Love
L’Artisan Parfumeur Nuit de Tubéreuse
Laura Biagiotti Mistero di Roma Uomo
Laura Mercier Ambre Passion Elixir
Lavanila Vanilla Passion Fruit
La Via del Profumo Mecca Balsam
Le Couvent des Minimes Eau des Minimes
Lee Cooper Originals Ladies & Gentlemen
Leslie Blodgett Perfume Diaries Golden Light
Les Parfums de Rosine Rosissimo :: Une Rose au Bord de la Mer
Linari Acqua Santa
L’Occitane Calanques / Mediterranean Inlets :: Paeonia / Peony :: Verdon
L’Occitane Verbena Summer Secret
Loewe L Loewe :: Solo Loewe Pop
Lolita Lempicka Eau du Désir :: L’Eau au Masculin
Lollia Calm
Longwood Gardens Always In Bloom
Lubin Itasca, Bluff, Figaro & Inédite
Lulu Castagnette Les Petites Folies
Lush Gorilla Perfumes at Lush Tuca Tuca
Maison Martin Margiela Untitled
Mariah Carey Lollipop Bling
Mark Citrus Bloom :: Instant Vacation RioRhythms and RioBikini
Mary Kay Forever Orchid
Masaki Matsushima Art by Masaki :: Fluo
Mauboussin M Generation
MCMC Fragrances Noble, Maine, Hunter and Garden
Mexx First Sunshine :: XX by Mexx Lovesome & Mysterious
Mistral Lavender Flower
Mona di Orio Les Nombres d’Or trio
Monsoon Elation
Moschino Toujours Glamour
Nasomatto Nuda
Nicole Miller Nicole Miller
Nina Ricci Le Paradis de Nina
Nobile 1942 Ambra Nobile and Estroverso
Paco Rabanne Lady Million
Pal Zileri Collezione Privata
Parfumerie Generale Bois Naufragé :: Gardenia Grand Soir :: Papyrus de Ciane
Parfums DelRae Coup de Foudre
Parfums de Nicolaï L’Eau Mixte
Parfums Weil Zibeline, Rêve & Secret de Weil
Paris Hilton Tease
Penhaligon’s Anthology Eau de Cologne and Orange Blossom
Peter Andre Conditional Pour Homme
Philosophy Eternal Grace :: Field of Flowers
Porsche Design The Essence Summer Ice
Prada Infusion de Tubereuse & Infusion de Vétiver
Profumi del Forte Versilia Aurum and Versilia Platinum
Profumum Ninfea
Puma Animagical
Ralph Lauren Big Pony Collection :: Summer Romance
Reminiscence Reminiscence
Replay Replay Refresh
Roberto Cavalli Just Cavalli I Love Her & Him
Roberto Verino Gold Bouquet
Rochas Eau de Rochas Fraîche
Roger & Gallet Amande Persane
Roxana Illuminated Perfume Chocolate series Tier 2 :: Green Witch
Royal Apothic Extracts
Royal Apothic Japonesque, Cutting Garden, Versailles Afternoon and Venetian Grove
Salvador Dali Laguna Maravilla :: Salvador Pour Homme
Salvatore Ferragamo Attimo
Serge Lutens Bas de Soie :: L’Eau Serge Lutens
Shiseido Zen Purple
Smell Bent Wild West Trio
Soivohle’ Fig Amarette, Peche et Vert & Vanille Otr :: Lilacs & Heliotrope, Lilacs & Roses
Sonoma Scent Studio Incense Pure
Stella McCartney Stella Sheer 2010
Strange Invisible Perfumes Essence of IX :: Peloponnesian
Sula Lovebirds Fresh and Lovebirds Tropical
Tallulah Jane Misae, Leotie and Yiska
Tauer Perfume Carillon Pour Un Ange :: Orange Star
The Body Shop Lychee Blossom :: White Musk Sport
The Different Company De Bachmakov
Thierry Mugler Alien Sunessence Edition Saphir Soleil, Angel Sunessence Edition Bleu Lagon and A*Men Sunessence Edition Orage d’Eté
Thierry Mugler Womanity
Thymes Agave Nectar :: Ambersweet Orange
Tom Ford Azure Lime
Tommy Hilfiger Hilfiger Woman
Tous Tous Man Sport
Urban Decay Revolver
Vera Wang Glam Princess
Versace Versus
Victoria’s Secret Chiffon Peony Freesia :: Dream Angels Heavenly Flowers
Victoria’s Secret Sexy Little Things Noir Tease :: Shine Pink
Yves Rocher Aquarelles Vegetales :: Flowerparty
Upcoming fragrance launches 2010:
American Beauty True Delight (September)
Annick Goutal Rose Splendide (September)
Antonio Banderas The Secret (August)
Anya’s Garden Transport
Aramis Impeccable
Avon + Fergie Outspoken (August?)
Avon + Hervé Léger Femme & Homme
Bebe fragrance for women (Spring)
Betsey Johnson fragrance (August)
Bliss Bliss Eau de Toilette (Summer)
Bond no. 9 Cooper Square (September)
Bond no. 9 Washington Square (November)
Bvlgari Man (fronted by Clive Owen, September)
By Kilian Love And Tears (Surrender) (September)
Calvin Klein Beauty (October)
Carolina Herrera 212 VIP (Fall)
Carol’s Daughter + Mary J Blige My Life (July)
Celine Dion Pure Brilliance (September)
Chanel Bleu de Chanel for men (August)
Chantecaille Vetyver, Petales & Kalimantan (Fall)
Chloe Love, Chloe (September)
Christian Dior Hypnotic Poison Eau Sensuelle (September)
Clive Christian C For Men :: C For Women (August)
Diptyque Eau Duelle (September)
Dolce & Gabbana The One Gentleman (September)
Ermenegildo Zegna Zegna Forte
Escada Absolutely Me (August)
Etat Libre d’Orange Archives 69, Part 1 (September)
Faith Hill True
Fendi Fan di Fendi (September)
Givenchy Play For Her (August)
Guess Seduction
Halle Berry Reveal (August, US in 2011)
Hermès new Hermessence, possibly iris (Fall)
Hugo Boss Boss Orange for men (fronted by Orlando Bloom)
Ineke Gilded Lily
Jaguar Vision
J Del Pozo Ambar (August)
Jean Paul Gaultier Le Mâle Terrible (October)
Jennifer Lopez LA Glow
Jennifer Lopez Love and Glamour (October)
John Galliano new fragrance for women (Fall)
John Varvatos Rock Volume Two (Fall)
Jo Malone English Pear & Freesia (September)
Joya FvsS: Parfums Composition No. 1 & Composition No. 6 (Summer)
Kate Moss Vintage Muse (August)
Kate Spade Twirl (September)
Katy Perry Purr (November)
Kenzo Eau de Fleur de Yuzu (June)
Lanvin Marry Me (August)
L’Artisan Parfumeur Coeur de Vétiver Sacré (September)
Laura Biagiotti Mistero di Roma Donna (August)
Le Labo city exclusive San Francisco (?)
La Prairie Life Threads Sapphire, Ruby and Emerald (September)
Loewe 7 (September)
Lolita Lempicka Minuit Noir (October)
Marc Jacobs Bang (July)
Michael Michalsky Michalsky Men & Women (September)
Nina Ricci L’Elixir Nina (August)
Odin 04 Petrana (August)
Orla Kiely Orla Kiely Eau de Parfum (August)
Parfums d’Orsay new fragrance for women (Fall)
Paul Smith Paul Smith Man 2
Paul Smith fragrance for women (2010)
Penhaligon’s Sartorial
Perry Ellis Platinum for Women
Playboy Playboy New York
Prada Infusion d’Iris Eau de Toilette (August)
Puredistance two new fragrances (2010)
Queen Latifah Queen of Hearts (Fall)
Roberto Cavalli Anniversary (October)
Robert Piguet Calypso (Summer)
Santa Maria Novella Ottone & Porcellana
Sean John Empress (2010)
Serge Lutens Boxeuses (September)
Shakira debut scent under Puig
Swarovski debut fragrance (2010)
Tauer Perfumes Une Rose Vermeille
Thierry Mugler Miroir des Voluptes (Summer)
Tommy Bahama Set Sail Martinique (Fall)
Van Cleef & Arpels Midnight in Paris for men (September)
Vera Wang Anniversary (September)
Yves Saint Laurent Belle d’Opium (August)
2011 or Unknown launch date:
BCBG Max Azria fragrance for women (March 2011)
Bottega Veneta fragrance(s) w/ Coty (Fall 2011)
Castelbajac new fragrance (?)
Cereus 3 for men, 3 for women (?)
Costume National scent for women (2011)
Diane von Furstenberg fragrance (?)
Elie Saab debut fragrance with BPI (?)
Ellen Tracy new fragrance for women (Spring 2011)
Izod scent for women (?)
Jimmy Choo debut fragrance with Inter Parfums (March 2011)
Kanye West debut fragrance from Parlux (2011)
Montblanc new fragrance (2011)
Nine West debut fragrance (Fall 2011)
Lacoste fragrance for women fronted by Alexa Chung (January 2011)
L’Artisan Parfumeur fragrance for Scent Bar (?)
Monique Lhuillier debut scent (?)
New York & Company new fragrance (?)
Phat Farm (Russell Simmons) Atman Green (?)
Ralph Rucci by Ralph Rucci (?)
Rihanna debut fragrance from Parlux (January 2011)
Valentino debut fragrance with Puig (early 2011)
Vince Camuto debut fragrance from Parlux (fall 2011)
Zac Posen debut fragrance (?)
